We decided to base our business in Oshawa because of several reasons. It only has 70 cafes, which means that there could be an abundance of customers coming to our cafe and we wouldn't be fighting to the death with other retailers. We also decided that since our demographic is geared towards high school students and young adults, it would be good that Oshawa has 6 high schools. We also decided that since we were catering to younger people, we wanted to be in a safe environment. Therefore, choosing Oshawa for its moderate crime rate rather than Newmarket, which although had more high schools and less cafes, had a high crime rate.
We also figured that we want our lounge to be classy, but not over the top. Thus, placing ourselves in a middle to very upper-class neighborhood was the way to go because there is a large range of people with different budgets. As for our customer base; Oshawa consists of 20% of households with 2 older children attending post-secondary school. This factor is good for our demographic. There is also 60% of households with 2 young children; our thought process on this fact is that, in time the younger children will be older, therefore keeping our customer flow steady. There is also 20% of single urban professionals in Oshawa which is good because they can also come to our lounge and nightclub.
On the topic of ethnicity, we thought Oshawa was a great place to be because there is a wide range of people! We want our lounge and nightclub to be a diverse and comfortable place for all religions and ethnicity.
These are the reasons we decided to place our business in Oshawa.
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